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A meta description is an HTML element that provides a brief summary of a web page’s content. It appears directly beneath the page title and URL on search engine results pages (SERPs). While it does not directly impact keyword rankings, it is crucial for driving organic traffic by acting as your page’s “elevator pitch” to entice users to click your link. Why Meta Descriptions Matter

What is a meta description and how do you use it for SEO? – Wix.com